When you look at a job description and see the line "Other Duties As Assigned," do you every really wonder what that will look like on a day to day basis? For me, as Executive Director, it is even more difficult because the other duties as assigned might very well come from me. But, when you commit to a concept, such as our Brain Freeze Challenge, it means going "All In!" So, when Alabama Head Injury Foundation committed to its 2nd Annual Brain Freeze Challenge, I decided to up my game! The overall concept is pretty simple...we are trying to raise awareness for traumatic brain injury, its prevalence, and the impact it has on survivors and their family. One of our consumers told me once that he had a constant headache that resembled that of a perpetual brain freeze, and the idea was born. Let's encourage people in August, a consistently hot month in Alabama, to enjoy their favorite frozen treat and give us their best brain freeze image to help spread awareness about this important issue. That is what you will see all this month! I hope you will also participate and share your picture with us. You can e-mail it to email@example.com, or go to www.firstgiving.com/ahif and you can support AHIF through your brain freeze. We thank you for your support!